FINE WINE CLUB/
SOMMELIERS BEST CHOICE

A digital marketplace where wine lovers can meet sommeliers, book a wine tasting at their favourite restaurants and place an order directly from the wine producers. Our mission was to develop a new digital experience and create an overall visual identity for the brand.

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VISUAL IDENTITY / WEB DESIGN / ART DIRECTION / PHOTOGRAPHY

CREDITS/
Visual Identity — New Presence
Web design — New Presence
Web development — Living IT
Photographer — Andrea Papini
Art direction — New Presence

©IKEA/BETTER COTTON, LOYAL WOOD

IKEA/
BETTER COTTON, LOYAL WOOD

We teamed up with IKEA with a task to move people towards a more sustainable everyday living.  Our ambition with this mood film was to bring sense of calm, honesty and inspiration. A story related to cotton from the tiny fibre to the finished rug welcoming home people from all walks of life. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.

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VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Creative direction — New Presence, IKEA
Film direction — New Presence
Director of Photography 1 — Martin Lang
Director of Photography 2 — James Morgan
Music & sound design Cotton —  Mika Hallbäck
Music & sound design Wood —  Echoic Audio
Stylist Interior — Anette Ydholm, IKEA
© Film produced by New Presence

©EARIN/SMALL IS POWERFUL

EARIN/
SMALL IS POWERFUL

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

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VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

MINÙ/
HANDMADE VEGAN GOODIES

From sweet to savoury, with a flair for raw minimalism, this plant-based culinary journey fuses a new identity, re-naming the brand, new product and packing design, creating a conscious food culture for all tastebuds. A venture project which started with the idea to change the way the world looks at vegan goodies — always 100% organic, natural ingredients and all handcrafted.

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VISUAL IDENTITY / PACKAGING DESIGN / PHOTOGRAPHY / ART DIRECTION 

CREDITS/
Naming — New Presence & Hannah Magnusson
Visual identity  — New Presence
Packaging design — New Presence
Product design — New Presence & Minù
Photography — Linus Morales
Art direction — New Presence
Styling — Pernilla Löfberg

TAMINI/
STREETFOOD MEZE

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

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VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

LAZIZA/
A TASTE OF LEBANON

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

LAZIZA/
A TASTE OF LEBANON

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

CODESCENE/
SOCIAL PATTERNS, HIDDEN RISKS

Looking at code the way we look at a crime scene marks a new approach to software analysis. CodeScene is a powerful tool giving you possibilities to see social patterns and hidden risks in your code, while you may predict the evolution of your codebase over time.

We signed the client when they were a start-up. Our concept idea was based on "Art meets Tech".  Within six months we created a new visual identity, tone of voice, communication, prints, illustrations, UI design and an animated film explaining the benefits of CodeScene.

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VISUAL IDENTITY / ART DIRECTION / MOTION DESIGN / WEB DESIGN  / MERCH

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

STEVE ANGELLO/
DARKNESS IN ME

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

INKONST/
MUSIC, ART & PERFOMANCE

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

INTONAL/
EXPERIMENTAL MUSIC FESTIVAL

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

MEDIA EVOLUTION/
KNOWLEDGE SHARING, FUTURE-THINKING

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

EVERYONE PLAYS/
GAMING FESTIVAL

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

BIG SLAP/
MUSIC FESTIVAL

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

SONY NIMWAY/
SMART OFFICE SOLUTIONS

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

PRIMOZONE/
CLEAN WATER PROJECT

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence

©IKEA/DOWNLOAD YOUR DREAMS

IKEA/
DOWNLOAD YOUR DREAMS

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.

→ Reach out to learn more.

VISUAL STORYTELLING / CREATIVE DIRECTION / FILM DIRECTION

CREDITS/
Film direction — New Presence
Director of Photography — Martin Lang
Still photography — Linus Morales
3D renderings — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
Location scouting — Fredrik Möller
© Film produced by New Presence