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Minù

Handmade
vegan goodies

From sweet to savoury, with a flair for raw minimalism, this plant-based culinary journey fuses a new identity, re-naming the brand, new product and packing design, creating a conscious food culture for all tastebuds. A venture project which started with the idea to change the way the world looks at vegan goodies — always 100% organic, made of natural ingredients and all handcrafted.

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Credits:

Client — Minù

Branding agency — New Presence

Naming — New Presence & Hannah Magnusson
Visual identity & packaging  — New Presence
Product development — New Presence & Minù

Photography — Linus Morales
Art direction — New Presence
Styling — Pernilla Löfberg

New Presence —
Branding by design,
film and art.

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All rights reserved © New Presence