With a combination of live action, 3D, vfx and cell animation, this 35s promo video highlights the endless possiblities of inspirational shopping with the IKEA app. Global launch during 2021.
Film directed and produced by New Presence.
Global campaign and creative direction by IKEA.
Stop motion of coffee table scene
with magic dots in cell animation.
Live action scene combined
with magic dots cell animation.
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