We teamed up with IKEA with a task to move people towards a more sustainable everyday living. Our ambition with this mood film was to bring sense of calm, honesty and inspiration. A story related to cotton from the tiny fibre to the finished rug welcoming home people from all walks of life. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.
The second film brings light to IKEA and their work with responsible forestry and changing the way how industry works. Whilst portraiting wood as beautiful and loyal from one generation to the next. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.
All rights reserved © New Presence