IKEA
The better cotton
initiative
We teamed up with IKEA with a task to move people towards a more sustainable everyday living. Our ambition with this mood film was to bring sense of calm, honesty and inspiration. A story related to cotton from the tiny fibre to the finished rug welcoming home people from all walks of life. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.
IKEA
The deep–rooted
story
The second film brings light to IKEA and their work with responsible forestry and changing the way how industry works. Whilst portraiting wood as beautiful and loyal from one generation to the next. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.
Credits:
Client — IKEA
Agency — New Presence
Concept — New Presence & IKEA
Film direction — New Presence
Project management — Mattias Ericson, IKEA
Script writer — Hannah Magnusson, IKEA
Director of Photography 1 — Martin Lang
Director of Photography 2 — James Morgan
Music & sound design Cotton — Mika Hallbäck
Music & sound design Wood — Echoic Audio
Stylist Interior — Anette Ydholm, IKEA
Film produced by New Presence
All rights reserved © New Presence