IKEA

The better cotton
initiative

We teamed up with IKEA with a task to move people towards a more sustainable everyday living.  Our ambition with this mood film was to bring sense of calm, honesty and inspiration. A story related to cotton from the tiny fibre to the finished rug welcoming home people from all walks of life. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.

IKEA_tuss_web
IKEA_cotton_duk_02_web
IKEA_cotton_home_web-1

IKEA

The deep–rooted
story

The second film brings light to IKEA and their work with responsible forestry and changing the way how industry works. Whilst portraiting wood as beautiful and loyal from one generation to the next. Produced and directed by New Presence. Concept & script in co-creation with IKEA creative hub.

IKEA_kub_web-1
IKEA_forest_web-1
IKEA_bord

Credits:

Client — IKEA

Agency — New Presence

Concept — New Presence & IKEA
Film direction — New Presence
Project management — Mattias Ericson, IKEA
Script writer — Hannah Magnusson, IKEA

Director of Photography 1 — Martin Lang
Director of Photography 2 — James Morgan
Music & sound design Cotton —  Mika Hallbäck
Music & sound design Wood —  Echoic Audio
Stylist Interior — Anette Ydholm, IKEA
Film produced by New Presence

New Presence —
Branding by design,
film and art.

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