Earin

M–2
Small is powerful

In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence. 

Earin_White_web
EARIN_Zoe_web
earain_M-2_web
Earin_Black_02_web
earin_gemini_web
earin_louis_web

Earin

M–2
Small is powerful

The second story was targeting tech savvy people and highlighting an active urban lifestyle. With a beautiful sunset, on a modern rooftop gym in Copenhagen, we unleashed the beats and work-outs, while M–2 always keep you connected to the world. Film produced and directed by New Presence. 

EARIN_JeanP_web
Earin_White_02_web
earin_closeup_web

Teasers for SoMe channels.

Credits:

Client — Earin

Agency — New Presence

Concept — Earin & New Presence
Film & art direction — New Presence
Director of Photography — Martin Lang

Photography — Linus Morales
Location scouting — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
CGI by Fredrik Möller
Produced by New Presence

New Presence —
Branding by design,
film and art.

Vit_stor_dot_160px-1

All rights reserved © New Presence