Earin
M–2
Small is powerful
In collaboration with Earin, we created a campaign for the M–2 global product launch released at IFA in Berlin. Our mission was to give the brand a direction and personality. The film and photography was built around a "Gemini" concept and the visual look and architecture reflected the scandinavian heritage. Film produced and directed by New Presence.
Earin
M–2
Small is powerful
The second story was targeting tech savvy people and highlighting an active urban lifestyle. With a beautiful sunset, on a modern rooftop gym in Copenhagen, we unleashed the beats and work-outs, while M–2 always keep you connected to the world. Film produced and directed by New Presence.
Teasers for SoMe channels.
Credits:
Client — Earin
Agency — New Presence
Concept — Earin & New Presence
Film & art direction — New Presence
Director of Photography — Martin Lang
Photography — Linus Morales
Location scouting — Fredrik Möller
Styling — Pernilla Löfberg
Sound design — Mika Hallbäck
CGI by Fredrik Möller
Produced by New Presence
New Presence —
Branding by design,
film and art.
All rights reserved © New Presence